How a Customer Portal Cut Inbound Sales Calls by 60%

How a Customer Portal Cut Inbound Sales Calls by 60%

Your inside sales team is talented. They know your products, they know your accounts, and they are good at relationships.

But a lot of what they do every day is not sales. It is order status lookups. Invoice re-sends. "Is this in stock?" calls. Tracking number requests.

That is what the Customer Portal fixes.

## What the Portal Does

Atelier's Customer Portal gives your retail accounts a branded, self-service experience:

- Place orders directly from your live catalog, with their specific pricing
- View and download invoices without calling you
- Track shipments with real-time carrier data
- View account statements and pay online
- Browse their full order history

It is available around the clock. Your team is not.

## The Numbers

One of our customers, a colored stone wholesaler with around 200 retail accounts, tracked the impact over 90 days:

| Metric | Before Portal | After Portal |
|--------|--------------|--------------|
| Inbound calls per day | 47 | 19 |
| Order status inquiries | 28 per day | 3 per day |
| Invoice re-sends | 12 per week | 1 per week |
| Orders placed via portal | 0% | 68% |

The inside sales team did not shrink. They redirected that time toward proactive outreach and new account development.

## Setup Time

The Customer Portal is included in Professional and Enterprise plans. Setup takes about two hours. We configure your branding, set account-level pricing visibility, and invite your customers.

[See how the Customer Portal works](/features/customer-portal)